BeautySum Korea Suwon: Four Lenses on K-Beauty

BeautySum Korea Suwon gathers skincare, makeup, hair, nails, body care, fragrance, derma and aesthetics alongside ingredients, inner beauty, and OEM and ODM services. What changes when finished products share the floor with the materials and packaging behind them? You can follow more of the beauty value chain in one visit 👀

The exhibition also puts R&D and cosmetic materials in view, giving the product displays a wider frame than brands alone. Browse from a category you already care about, then look for the ingredients or production services that sit behind it. With so many parts of the chain represented, it’s worth leaving room to change direction 🙂

The exhibition runs across three days at Suwon Convention Center’s exhibition hall. Admission is paid unless you register in advance, which makes pre-registration the practical choice if you want free entry.

The BIGS special zone has four themes: B2B services, influencer brands and marketing, global expansion, and startups founded within the past seven years. Four lenses on one industry: which one is yours today? Start with the theme closest to your work or curiosity, then compare it with another to see where their paths might meet 🤭

A separate AI beauty tech zone covers home devices, derma cosmetics, aesthetics and medical devices. If you have time for only one feature, choose BIGS: its four themes make it especially easy to see how different kinds of beauty businesses connect. For a more technology-focused visit, head to the AI zone instead.

The ODM Brand Launch Connector links cosmetic ODM companies with businesses looking to launch a brand. If a launch is on your mind, make that connection a priority; the programme is designed around matching those two sides of the process 👌

The programme includes a global beauty summit connecting the Korean, Chinese and Japanese beauty value chains, as well as a cosmetic-materials insights seminar. A personal-colour makeup seminar and a K-Beauty BIGS open seminar and innovation session add further ways to explore the field. Choose a session by whether you want to focus on materials, market connections or beauty practice.

The overseas buyer export consultation programme pairs participating companies with global buyers for one-to-one meetings. That format makes it a clear option for businesses looking to build export connections, while the ODM Brand Launch Connector is aimed at companies seeking a manufacturing partner for a launch. Check the programme details before making plans, since these are targeted business-matching activities rather than general exhibition browsing.

Beauty experiences and events also appear alongside the business programme, including a beauty-keyring activity and a fashion festival. Suwon Convention Center has a bus stop out front, with a subway station a few blocks away; the nearby lake offers an easy next stop after the exhibition. Pre-register for free admission, then choose one seminar or matching programme to anchor your visit 🙂