Four BIGS Focus Areas Bring K-Beauty to BeautySum Suwon!

Skincare, makeup, hair, nails, body care and fragrance share the floor with derma and aesthetic products, ingredients, OEM and ODM services, packaging and inner beauty. That’s a lot of the beauty business in one place! 😮

Look beyond finished products to the materials and production services that help bring a beauty brand to life. The exhibition is designed to connect manufacturing, research, investment and distribution, so follow whichever part of that chain has you curious.

Admission is paid, with free entry available through advance registration. Sort that out before you go so the ticket cost doesn’t catch you off guard.

BIGS brings together four focus areas: B2B services, influencer brands and marketing, global expansion, and beauty startups founded within seven years. Four different routes into the industry, all gathered under one special zone! 🤩

There’s also an AI beauty-tech special zone featuring home devices, derma cosmetics, aesthetic offerings and medical devices. If you only have time for one thing, make this your first stop: BIGS gives you a quick way to see how varied the beauty business is, while the neighboring technology focus adds another angle.

The ODM Brand Launch Connector links cosmetics ODM companies with businesses looking to launch brands. If that’s your goal, make this connection a priority as you explore; it’s a tailored match, rather than just another product display. 🤔

The program includes a cosmetics materials seminar and the Suwon Global Beauty Summit, which connects beauty value chains across Korea, China and Japan. The K-Beauty BIGS Open Seminar and Innovation program adds another reason to look beyond the exhibition displays.

For international business, the overseas buyer export consultation connects participating companies with global buyers through one-to-one meetings. The ODM Brand Launch Connector offers a separate match for companies seeking an ODM partner, so choose the format that fits what you’re looking to build. 🌏

Check which program suits your plans before heading over, especially if you’re aiming for a particular business connection. The exhibition is open to the public, while these sessions and matching opportunities are geared toward industry needs.

Beauty experiences and events run alongside the exhibition and special zones. A personal-color makeup seminar is among the program offerings, giving visitors a chance to engage with beauty through a practical lens. 💄

Other listed activities include a cosmetics materials insight seminar, an emotion-cycle beauty keyring experience and the GJCU Golden Gray Fashion Festa. With different formats on offer, pick the one that sounds most fun to you and leave room to discover the rest.

The event runs for three days at the exhibition hall on the first floor of Suwon Convention Center. Advance registration gets you free admission; otherwise, standard admission is paid. Make the BIGS zone your opening move, then choose a hands-on activity to round out your visit.